Date: Monday, October 1 2001
Sony Ericsson Mobile Communications, the joint venture between
Telefonaktiebolaget LM Ericsson and Sony Corporation, will today start its
operations, following final approvals from the European Commission and other
regulatory authorities. The new company is aiming to become the number one
player in mobile multimedia products within 5 years.
“I am proud to announce that we have received the final approvals and we can
start operations according to our initial plans”, says Katsumi Ihara,
President of Sony Ericsson Mobile Communications. “We are 3,500 committed
employees who are very much looking forward to creating a great company and to
launching our first products during next year”, says Mr Ihara.
On August 28, Telefonaktiebolaget LM Ericsson and Sony Corporation signed an
agreement to set up Sony Ericsson Mobile Communications as an equally owned
joint venture. On September 11, the boards of both companies announced that
their respective boards have approved the mobile phone joint venture.
President of Sony Ericsson Mobile Communications is Katsumi Ihara, and
Executive Vice President and Head of Sales & Marketing is Jan Wдreby.
Sony Ericsson today also disclosed its new brand name and logo. The new brand
name is Sony Ericsson and is accompanied by a symbol in a warm, organic green
color. Together they represent the company’s vision and ambition and what Sony
Ericsson does for its customers. A downloadable version of the logo is
available at http://www.sonyericssonmobile.com/pressroom.
Sony Ericsson Mobile Communications AB offers mobile communications products
for people who appreciate the possibilities of powerful technology.
Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation,
the joint venture continues to build on the success of its two innovative
parent companies. Sony Ericsson creates value for its operator customers by
bringing new ways of using multimedia communications while mobile. The
company’s management is based in London, and has 3,500 employees across the
globe working on research, development, design, sales, marketing, distribution
and support.
For further information, please visit: http://www.SonyEricssonMobile.com/pressroom
FOR FURTHER INFORMATION, PLEASE CONTACT:
Nina Eldh, Vice President, Head of Corporate Communications
Sony Ericsson Mobile Communications
Telephone: +46 705 15 02 01
E-mail: nina.eldh@ecs.ericsson.se
Tetsuo Kanno, Public Relations Manager
Sony Ericsson Mobile Communications
Telephone: +46 702 43 70 14
E-mail: tetsuo.kanno@jp.sony.com
Peter Bodor, Public Relations Manager
Sony Ericsson Mobile Communications
Telephone: +46 703 28 24 23
E-mail: peter.bodor@ecs.ericsson.se
